Adding sponsorships to social media content is a great idea as it can provide an additional stream of revenue for your program.
You can use sponsor logos on your visual content in a variety of ways. Many schools drive revenue by offering sponsorships to businesses, in which their logo appears on the school’s visual content. This is super important now because it can be a great way for schools or athletic departments to drive additional revenue at a time when no athletic events are occurring. For example, schools with equipment deals, can add the company’s logo to any content they make, collaborate with a merchandising company, etc.
Gipper makes this super easy with the sponsor logo feature.
Below are five schools making great use of social media sponsorships. Please note these are listed in no particular order. We’re simply hoping to provide some real-world examples to help you get after it!
Hubbard High School | Twitter: @Eagles_HHS
The Hubbard Eagles soar high when it comes to social media sponsorships (we’re certain they soar high on the court/field too!). Hubbard AD Kevin Hogue has done a great job of making this a vital part of his program’s success, earning upwards of $26k a year to further support his student-athletes!
One thing we love about Hubbard is how consistently they post. As mentioned above, consistent posting makes for a more attractive sponsorship opportunity for any business looking to support your program.
Ridgeview High School | Instagram: @ridgeviewpanthersathletics
Ridgeview does a great job consistently posting an Athlete of the Week and monetizing it through a sponsorship with their local Mcdonald's. Utilizing an Athlete of the Week post is a great way to put out consistent posts as a part of your overall social media strategy. This could fall under "Celebrating Student-Athletes" as a content pillar type.
Heritage High School | Twitter: @HeritagePats
Like Ridgeview, Heritage makes use of their Athlete of the Week post to earn a little extra cash and goodwill with their community. Of note here, Heritage takes a bit of a unique approach in that their sponsor, Sip & Scoop, provides each athlete of the week with a voucher to their store as congratulations for their accomplishments. This is a win-win as it builds great relationships with the local community and of course, endears the business to the school body at large.
Owasso High School | Twitter: @OwassoAthletics
Aside from having an uber-clean brand (kudos to you Owasso), Owasso makes regular use of social media sponsorships. One thing we love about Owasso’s approach is their use of a monochromatic logo (as opposed to a full-color one) which allows them to stay on brand.
From a quick Google search, First City Bank of Owasso’s logo is blue...not exactly the same color palette as Owasso High School’s brand. Using a monochromatic logo (this most likely will be an all-white version of the sponsor’s logo) keeps your branding clean and elevated on social media.
Hillcrest High School | Twitter: @HHSRamAthletics
Talk about another school with a clean brand. Hillcrest High School does a great job keeping a consistent look and feel across all different post types. Of note with Hillcrest is who their sponsor is – Elite Total Fitness. Why is this of note? It’s important to keep in mind the type of business that is going to be interested in sponsoring your content. In this case, one can presume that Elite would like to target student-athletes and their families. This is an important thing to keep in mind when you are soliciting sponsorships. Don't waste time approaching businesses that do not already have an interest in targeting your school's demographic.
Convinced? We hope so!
Incorporating the use of social media sponsorships truly is a very simple step that will allow you to immediately start earning real dollars to further support the student-athlete experience at your school.
In case you'd prefer to watch rather than read, here is a quick video that will help you understand this in detail:
Step 1: Go to the Sponsor Tab
Click on the Sponsor tab on the design editing page:
Once “Sponsor” is clicked, one of the buttons on the logo will read "Show", click here to have the sponsor logo appear on your design:
Step 2: Change the logo
When you toggle the “Hide” button, the Gipper Sponsor logo will appear on your design. You can change the logo by inserting a logo from your gallery or your device, the same as adding a school logo to a design:
Thanks for reading and we hope this was helpful! If you have any questions, please contact our Support Team via email at: email@example.com, use the green Help button in the Gipper Platform, or call our support phone line at (929) 207-8459!